Mobile consumers were obviously out there looking for it, so now we are promoting it to extend that reach.” “Without even promoting it, 1% of orders were coming from the mobile site. It is going to be the future,” said Rob Weisberg, VP of multimedia marketing, for Domino's Pizza. “With the launch of the iPhone and smart phone technology developing, in general, we recognized that this is a rapidly growing space. This is the first push to promote the mobile ordering service, which Domino's debuted in beta about a year ago. Customers can use the coupons when they place orders online at or from the Domino's mobile WAP site at. Domino's sends coupon codes via text message to consumers who have opted in.
Through a new partnership with mobile couponing firm Air2Web, Domino's franchises nationwide can add mobile coupons to its marketing mix.
Fast food chain Domino's Pizza is taking on competitors Papa John's and Pizza Hut and adding mobile coupons to its mobile ordering service.
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